The Nine Shifts book shares a framework professionals over-40 can use to achieve a lasting body transformation by using a mind-first strategy. Traditional approaches to changing the body mainly focus on diet or exercise. Unfortunately, these approaches often fail to deliver long-term change because they do not account for the mental, physical, and external obstacles that can derail us from staying consistent with our habits.

Accordingly, challenges such as emotional eating, a lack of motivation, an aging body, or life obligations can prevent us from maintaining the body and health we desire. It’s no wonder then that 90% of diets fail and 92% of New Year’s Resolutions go unmet.

By taking a mind-first, comprehensive approach to optimizing one’s body, The Nine Shifts empowers readers to achieve a true, lasting transformation. Readers are taught about nine major challenges—in the areas of mind, body, and life—that professionals over-40 face when trying to optimize their body and health.

Then, they are taught the nine shifts to make, via nine detailed action plans—in the areas of mindset, metabolism, and momentum—to overcome their challenges and achieve a lasting mind-body transformation.

In an era where 70% of Americans are either overweight or obese, The Nine Shifts implements an “inside-out approach” to ending this common struggle. The method was developed by transformation coach and “total empowerment strategist,” Deekron Krikorian, MBA. The method has proven successful with 120+ over-40 professionals since 2018 and is founded on validated principles in the areas of mental empowerment, metabolic maximization, and lifestyle optimization.

The Nine Shifts is published by Little Wings Press and will be available on Amazon and other digital outlets on January 9, 2024.

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